Overview Imovation was founded in 2003 as a payments technology and loyalty startup in a dynamic and emerging market in Dubai, United Arab Emirates. Within a few months it was clear that there was a significant demand for strategic and tactical consultancy in the fields of customer retention. This, coupled with the very high mobile phone penetration rates in the UAE and Kingdom of Saudi Arabia made the social and economic conditions ideal for the emergence of an innovative and imaginative new payment instrument. Imovation now operates the largest electronic distribution network in the Middle-East and has pioneered the mobile payment and loyalty industries in KSA thanks in part to a globally patented technology called Margento. We are passionate about mobility and with the help of key strategic partnerships are driven to bring the most cost-effective, scalable and cutting edge transaction solutions to world markets.	Vision Imovation’s vision is to expand the retail transaction value chain by leveraging the prevalence of mobile phones to mobilize traditional payment instruments and to promote the deployment of bonus and loyalty programs across all consumer channels	Who are we Owned by a group of Canadians bringing academic and industry experience and UAE resident investors contributing local market knowledge, Imovation was established in 2003 as a privately held limited liability company operating out of the Dubai Internet City Free Zone in Dubai, United Arab Emirates.