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24.06.2007
Mobily has chosen Imovation as its technology provider for the deployment and of Neqaty, Mobily’s pioneering new customer retention and loyalty initiative in the Kingdom.
Mobily will offer unprecedented value to its subscribers by issuing points for every 1 SAR spent on Mobily products and services. Thanks to strategic partnerships with over a dozen leading retailers in the country including Axiom Telecom, Jarir Bookstore and Guess, these points will be redeemable against merchandise from all participating stores.
In order to make the collection and redemption processes as streamlined and simple as possible for its valued customers, Mobily has partnered with Imovation to offer M-pay as the program’s technology backbone. This will allow Mobily customers to use their mobile phones to collect and redeem points easily and with no delay at any participating outlets effective immediately.
Complete details about the Neqaty loyalty program as well as a list of all retail partners can be found at Mobily’s website: www.mobily.com.sa