Brand promotion is designed to inform, remind, persuade and influence customers, so that they purchase the brands of the advertiser company.
Imovation's technology reaches a larger spectrum of audience through channels such as DOV, SMS, USSD, all of which persuade customers to take advantage of such promotions with the highest level of anonymity.
Brand promotion is applied and persuasive communication used for informing and reminding customers of the company's brands. For brand & product promotions in general, there are three different types of campaigns:
Promotion at different events, concerts, strategic and timely announcements using existing or new channels.
Boosting new products such as new mobile phones or tablets, campaigns are usually for periods from release for the next two to three months, maybe once or twice a year.
Suited to companies such as mobile network operators, insurance companies etc., who needs to promote brand awareness through new products/special offers.
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